Origin story
After an early career in journalism, Jessica took her storytelling, grammatical style, and content design experience, and added copywriting to her portfolio,
Now with 20+ years of content and copywriting for publications and brand clients, she blends editorial expertise with marketing strategy, digital insight, and a story-driven approach.
Jessica has worked with brands including IBM, Waze, Tapestry, Kaplan, eToro, and Skillsoft.
Read her bio.
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Waze Carpool’s full tank
The IBM origin story
Super Secret Ice Cream dairy to cone
Cedar Lakes Estate luxury
Tapestry employee perks
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Everything IBM offers business
reBuild Workshop’s website renovation
Tight headlines and tone for Forter
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“How AI-powered recruiting helps Spain’s leading soccer team score,” IBM Think blog
“Rebirth of a Brand: KENZO’s creative team used photography to reinvigorate an iconic brand,”British Journal of Photography
“One woman show: Francesca Fiorentini uses comedy, journalism, and activism to prove her point," SUITED magazine
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Industry City walls at work
Windham Mountain “Come up for Air”
Waze Carpool out of home experience
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Kaplan Test Prep’s get-ahead products
Introducing watsonx for business
Bouquets aplenty for Florists.com
“Jess is a complete pleasure to work with. Super versatile. An amazing wordsmith.”
Tim Queenan,
Director of Global Marketing, Waze
“A seasoned copywriter and editorial leader, Jess always hits deadlines and provides strategic direction that makes webpages stand out.”
Navriti Sood,
Sr. UX Design Program Manager, Google
“Jessica is an exemplary creative and innovative writer and editor who is always pushing the boundaries to exceed client expectations.”
Alison Gilman,
Global Program Manager, Adobe
Why hire a writer when AI exists?
No one can deny AI’s power. As a writing tool, it can generate ideas, check errors, and flesh out concepts.
What it doesn’t have is taste.
Your audience has no patience for corny jokes or run-on sentences with too many em-dashes.
A skilled writer and meticulous editor ensures copy is consistent, discerning, and relatable. And in a world where voice is your differentiator, you actually have the power to be the brand they fall in love with.